Tuesday, December 22, 2015

Land Rover Adventure into the valley with Discovery

Land Rover Adventure into the valley with Discovery

Land Rover is a car brand that specialises in four-wheel-drive vehicles. It is part of Jaguar Land Rover which is in turn part of India's Tata Motors.The Land Rover name was originally used by the Rover Company for the Land Rover Series, launched in 1948. It developed into a brand encompassing a range of four-wheel-drive models, including the Defender, Discovery, Freelander, Range Rover, Range Rover Sport and Range Rover Evoque. Land Rovers are currently assembled in the company's Halewood and Solihull plants, with research and development taking place at the Gaydon and Whitley engineering centres. Land Rover sold 194,000 vehicles worldwide in 2009.

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In September 2013 Jaguar Land Rover announced plans to open a 100 million GBP (160 million USD) research and development centre in the University of Warwick, Coventry to create a next generation of vehicle technologies. The carmaker said around 1,000 academics and engineers would work there and that construction would start in 2014. Land Rover Adventure into the valley with Discovery
The design for the original Land Rover vehicle was started in 1947 by Maurice Wilks, chief designer at the Rover Company, on his farm in Newborough, Anglesey. The design may have been influenced by the Jeep and the prototype, later nicknamed Centre Steer, was built on a Jeep chassis and axles. The early choice of colour was dictated by military surplus supplies of aircraft cockpit paint, so early vehicles only came in various shades of light green; all models until recently feature sturdy box section ladder-frame chassis. Early vehicles like the Series I, were field-tested at Long Bennington and designed to be field-serviced.

Land Rover as a company has existed since 1978. Prior to this, it was a product line of the Rover Company which was subsequently absorbed into the Rover-Triumph division of the British Leyland Motor Corporation (BL) following Leyland Motor Corporation’s takeover of Rover in 1967. The ongoing commercial success of the original Land Rover series models, and latterly the Range Rover in the 1970s in the midst of BL's well-documented business troubles prompted the establishment of a separate Land Rover company but still under the BL umbrella, remaining part of the subsequent Rover Group in 1988, under the ownership of British Aerospace after the remains of British Leyland were broken up and privatised. In 1994 Rover Group plc was acquired by BMW. In 2000, Rover Group was broken up by BMW and Land Rover was sold to Ford Motor Company, becoming part of its Premier Automotive Group. In 2006 Ford purchased the Rover brand from BMW for around £6 million.

In 2008, Ford Motor Company sold Jaguar and Land Rover to Tata Motors. Included in the deal were the rights to three other British brands: Jaguar's own Daimler marque, as well as two dormant brands Lanchester and Rover. BMW and Ford had previously retained ownership of the Rover brand to protect the integrity of the Land Rover brand, with which 'Rover' might be confused in the US 4x4 market; the Rover brand was originally used under licence by MG Rover until it collapsed in 2005, at which point it was re-acquired by the then Ford Motor Company owned Land Rover Limited. Land Rover Adventure into the valley with Discovery

This sale also included the dormant Rover brand. As of August 2012, most Land Rovers in production are powered by Ford engines. Under the terms of the acquisition, Tata has the right to buy engines from Ford until 2019. In 2011, Tata confirmed plans that it is investing $559 million to build an engine assembly plant in the British West Midlands. However, it was only stated that the plant will produce four-cylinder engines. The eight-cylinder engines used in Land Rovers were not mentioned.
Land Rovers were manufactured primarily at the Solihull plant, near Birmingham, but production of the Freelander was moved to the Halewood Body & Assembly plant near Liverpool, a former Ford car plant. The Freelander is also assembled in knock-down kit (CKD) form at Land Rover's facility in Pune, India. Land Rover Adventure into the valley with Discovery

Defender models are assembled under licence in several locations worldwide, including Spain (Santana Motors), Iran (Pazhan Morattab), Brazil (Karmann), and Turkey (Otokar). The former BL/Rover Group technical centre at Gaydon in Warwickshire is one of the JLR group's design centres, and the former Jaguar Cars head office in Whitley is now the group head office and another group design facility. Land Rover Adventure into the valley with Discovery

In May 2010, Tata Motors announced that it plans to build Land Rover and Jaguar models in Mainland China (PRC) as the company seeks to cut costs and expand sales. Land Rover Adventure into the valley with Discovery

In late-2012, the automaker announced a joint venture for Jaguars and Land Rovers to be built in China, now the world's biggest car-market. The agreement is with Chery, China's sixth largest auto manufacturer, and calls for a new Chinese factory in Changshu to build vehicles starting in 2014. Trial production at the facility began in April 2014, with a potential capacity of 130,000 vehicles annually. The first production model by the Chery Jaguar Land Rover venture is the Evoque, with other models planned that also include modifications, such as longer wheelbases, to satisfy Chinese market demand. Land Rover Adventure into the valley with Discovery

From Wikipedia, the free encyclopedia

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